Phase 2 (1997)

Phase 2 is the second upgrade for Showbiz Pizza Time locations that generally includes a new game package, enhanced prize and merchandise offerings and improved product presentation and service.

This games package was tested in 17 locations throughout 1996 before making it to all stores before 2000.

New Now Wow
To advertise new games, the New Now Wow commercial was created and aired on children's networks throughout 1997.

Games Package

 * Chuck E's Rubble Bubble
 * Chuck E. Cheese's Hightops
 * Get Bass
 * San Francisco Rush The Rock
 * Sega Super GT
 * Total Eclipse
 * Wave Runner