Lynchburg, VA (312 Border St)



312 Border St was a franchised Showbiz Pizza Place owned by "Adventure Restaurant Corporation" that opened in August 1983 with a Rock-Afire Explosion, getting Concept Unification at some point, then closing in 1995

History
Lynchburg opened in August 1983 (Day Unknown) as the 2nd Showbiz Pizza store in Virginia, opening almost 2 months after Roanoke, VA (4059 Electric Rd) as a Franchised location. Lynchburg originally featured the Rock-Afire Explosion, as all other Showbiz locations did. they would have it for a few years, until around 1991, when they would receive the 1988 remodel, receiving Concept Unification, where the Rock-Afire Explosion characters were changed to the Chuck E. Cheese characters, and removing all SPP decor for newer decor, but was converted back into a Rock-afire Explosion after they closed in 1995; becoming "Billy Joe's Ice Cream Parlor & Restaurant", closing sometime in the mid 2000s.

On June 23, 2011 the building is purchased and plans for redevelopment started to become an interest with the Lynchburg Chamber of Commerce, purchasing the property. They requested $3,000,000 dollars for complete redevelopment. Local Virginia architects, Wiley and Wilson, gave the Commerce design plans, but eventually, all fell through. The building is sold again on June 29, 2016 to Woodspring and is demolished in April of 2021 for the new hotel.

Stages
Originally when the store opened, they had a Rock-Afire Explosion, as all other Showbiz locations did, they would have it for a few years, until 1991 or 1992, when they would undergo Concept Unification, this was the process used to turn the RAE into the Chuck E. Cheese characters. They would only have the 3-Stage for a very short time, until 1999, when the would close and were converted back into a RAE as apart of a ice cream parlor and restaurant known as "Billy Joe's Ice Cream Parlor & Restaurant". they would only be there until 2002, when they removed the animatronics. The reason is that they got into such disrepair and after removal sat in a storage unit for a long time, until 2020, when they were found by Connor Leschinsky and Sptproductions.