Concept Unification Stage

The Concept Unification Stage, or most commonly known as the 3-Stage, is a stage setup usually found at former ShowBiz Pizza Place locations that underwent Concept Unification in the early 1990's.

History
After the Concept Unification Prototype Stage failed, it was decided that the band format of The Rock-afire Explosion would be kept. Starting in November 1989 with the first conversion at the Dallas (Montfort), TX location, Every Rock-afire show was converted to Munch's Make Believe Band by the next three years.

The 3-Stages have been prime targets for removal since the mid 1990's. In August 1996, the Awesome Adventure Machine was installed at Montfort, the same store where the first CU conversion occurred. After the AAM failed, Studio C was tested in 1997, and officially rolled out in 1998. Between 1998-2000, about 50 3-Stages were removed and replaced with Studio C Alphas. After the Alpha stopped being produced, a handful of 3-Stages were replaced by Studio C Betas, and later Studio C Cappas.