Baton Rouge, LA (11324 Boardwalk Dr)

From Cheese-E-Pedia

The store's exterior before closure (PC: LoopNet)

11324 Boardwalk Dr Store #609 was a Showbiz Pizza/Chuck E. Cheese that opened on August 12, 1981 as a corporate ShowBiz Pizza Place with a Rock-Afire Explosion. and closed on November 3, 2021 with a 3-Stage. It was the 25th Showbiz Pizza store to open and the 3rd in Louisiana.


This location opened its doors on August 12th, 1981 with a Rock-afire Explosion show. It was originally and formerly a corporate-owned store. It was the third Showbiz Pizza in the state of Louisiana. Like many other ShowBiz Pizza locations, it had a typical SPP layout seen in many other stores across the United States and would eventually receive the 1988 remodel years after it would open. Unfortunately, very little documentation exists back when it was a Showbiz Pizza.

In 1991, Baton Rouge received Concept Unification which converted the show to Munch's Make Believe Band removing the Rock-Afire Explosion for the 3-Stage, removal of all SPP decor, exterior change, and new decor. In around the Mid-Late 1990's, Baton Rouge received either Phase 1 or Phase 2 remodel which removed some early 90's decor and added new decor and SkyTubes. Baton Rouge remained this way until in 2010 when they received the 2003 "Cool Chuck" Reconfiguration / Major Remodel Initiative and also expanded. They would remain like this until their closure on November 3rd, 2021 due to multiple issues and Covid-19. On August 28th, 2023, the site of the store would be bought by a Circle K next door for $1 million to make way for its expansion.[1] The store would later be demolished by the end of the year for the Circle K's expansion remodel, which is how it sits to this day under construction.


Baton Rouge opened with the Rock afire Explosion in August 1981. Unfortunately, there are hardly any photos or videos to exist of Baton Rouge as a Showbiz Pizza. There are Phase 3 and 4 photos, but not Phase 2 (post-CU) or Showbiz Pizza.

In 1991, Baton Rouge received Concept Unification, converting the Rock afire into Munch’s Make Believe Band.

In 2010, Baton Rouge received an exterior remodel.

In November 2021, the location closed due to COVID-19.

Stage Installed Removed Notes
Rock-Afire Explosion August 1981 1991 Third Showbiz Pizza Store to open in in Louisiana.
3-Stage 1991 November 2021 One of 5 Showbiz stores in Louisiana to undergo Concept Unification.


Character Serial Status
Chuck E. Cheese / Rolfe DeWolfe 1-81 1-9 Destroyed
Pasqually / Dook Larue 1-81 2-9 Destroyed
Mr. Munch / Fatz Geronimo 1-81 3-9 Destroyed
Jasper T. Jowls / Beach Bear 1-81 4-9 Destroyed
Helen Henny / Mitzi Mozzarella 1-81 5-9 Destroyed
Billy Bob 1-81 6-9 Unknown/Destroyed
Pizzacam / Looney Bird 1-81 7-9 Unknown/Destroyed
Munch Jr. / Choo Choo 1-81 8-9 Unknown/Destroyed
Building / Sun 1-81 10-9 Unknown/Destroyed
Moon 1-81 11-9 Destroyed
Antioch N/A Unknown/Destroyed
Wink N/A Destroyed




Link Description Filming/Published Date
Link Footage of this location as a Showbiz Pizza Place featuring it's Rock-afire Explosion stage May 18th, 1985
Link A store tour of this store. February 26th, 2020