CEC 2005 Remodel Program

From Cheese-E-Pedia

Grapevine, TX's remodeled exterior

The "Cool Chuck" Major Remodel Initiative is a remodel of CEC restaurants that began in 2003 and since stopped in 2015.


CEC Entertainment began testing exterior and interior enhancements alongside with game rotations in 2003 in the Dallas-Fort Worth area. The initiative officially left testing in 2005 then would become the standard appearance for locations until 2015.


This remodel mainly enhanced and expanded the game rooms and gave locations an overall vibrant look. These enhancements would range in costs from $225,000 to $400,000


Exteriors for most locations that remodeled to this received a brown checkered pattern and purple awnings. For 2003 to 2005, the signage was originally the same however Chuck E. was given a slight change from his Thumb Chuck design to now wear a Purple sweater, while the letters remained the same. In 2005 the exterior signage changed the letters into solid red and the Thumb Chuck was changed to the new 'Cool Chuck' logo designed by Peeler Rose.


The game room in most cases were expanded, some remodels sacrificing space from the showroom. The wall separating the Showroom from the game room was also removed to open up the environment. Fluorescent lighting replaced existing ceiling lighting, select walls were painted Purple (#7f87b2), and new fixtures like signage and artwork was introduced.


Item 2003 2005 2010 2013
Complete Exterior Remodel Yes Yes Yes Yes
New interior paint job Yes Yes Yes Yes
Facelift For Counters Limited Limited Yes Yes
New Fixtures Limited Yes Yes Yes
New Booths Limited Yes Yes Yes
Installation of new animated show Limited Limited Limited Limited