Chuck E. Cheese Metaverse

The Chuck E. Cheese Metaverse (Also called the Chuck E. Verse) was a cancelled plan in 2022 for a metaverse application, which could appear on mobile, PC, or VR devices.

Description

Through its trademark filings, the concept centers around a virtual Chuck E. Cheese restaurant, in which all aspects of a standard store are recreated for a virtual experience. These experiences will be shared between guests, as the metaverse term is used to describe highly social 3D software applications and games. Customers will be able to purchase virtual and physical goods, with the mention of food delivery given. This was already covered by their side-company Pasqually's Pizza & Wings , in which you can order food made inside Chuck E. Cheese's restaurants, which is already available on delivery apps. Alongside this, mention of virtual arcade games, videos, programs, and virtual toys are purchasable. A notable point in the description is the reference to 'actual and virtual concerts', theatrical performances and other virtual events'. With the company's slow departure from its animatronic shows at the time, along with the rapid need for online spaces by customers and the company's bankruptcy following the 2020 COVID-19 pandemic, this may have been an attempt to bring its entertainment department fully virtual. With its characters and showtapes evolving to virtual events and concerts in their roadmap.

Initial Trademarks

On February 17, 2022, CEC Entertainment Concepts, LP filed two trademarks, one under Chuck E. Cheese Metaverse⁽¹⁾, and one under Chuck E. Verse⁽²⁾. Both applications lists the same details under their purpose, that being:
"Virtual food and beverage products; downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens; downloadable virtual goods, namely, computer programs featuring art, toys and accessories for use online and in online virtual worlds; downloadable computer software in the nature of video games; downloadable computer software in the nature of mobile applications
Online retail services featuring virtual goods
Entertainment services, namely, providing on-line actual and virtual concerts, theatrical performances and other virtual events; entertainment services, namely, providing online arcade games, video games and electronic games
Operating a virtual restaurant featuring actual and virtual goods, operating a virtual restaurant online featuring home delivery"