Phase 2 (1997)

Phase 2 is the second upgrade for Showbiz Pizza Time locations that generally includes a new game package, enhanced prize and merchandise offerings and improved product presentation and service.⁽¹⁾ This games package was tested in 17 locations throughout 1996 before making it to all stores before 2000.

New Now Wow

To advertise new games, the New Now Wow (Commercial)|New Now Wow commercial was created and aired on children's networks throughout 1997.

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Games Package

• Chuck E's Rubble Bubble
• Chuck E Cheese's Hightops
• Get Bass
• San Francisco Rush The Rock
• Sega Super GT
• Total Eclipse
• Wave Runner

References

1. https://www.annualreports.com/HostedData/AnnualReportArchive/c/NYSE_CEC_1997.pdf