West Des Moines, IA (1431 22nd St)

1431 22nd St, Store #958 was a ShowBiz Pizza Place that opened on October 13, 1980 with a Rock-afire Explosion, which is still open to this day as a Chuck E. Cheese. This location was the 5th ShowBiz to open, and the 4th RAE installed. West Des Moines would receive Concept Unification in April 1991 converting the show into a 3-Stage, being the last animatronic show in the state of Iowa. In July 2023, the store would start their 2.0 Remodel.

History

West Des Moines opened on October 13th, 1980 as a ShowBiz Pizza Place with a Rock-afire Explosion. This was the 1st ShowBiz in Iowa, the 4th Rock-afire Explosion installed, and the 5th ShowBiz to open. In 1981, the original animatronics were replaced due to structural issues. West Des Moines would become franchises in 1984 along with all other Iowa locations. In the late 1980s, West Des Moines received the 80s Remodel, which involved new decor, changed the exterior, added awnings above the counters, and received the ShowBiz Pizza Campground Upgrade. West Des Moines remained like this until April 1991, when they received Concept Unification. In September 1996, West Des Moines was sold to corporate. In early 1997, they received the 90s Remodel, which entirely refurbished the restaurant, and changing the exterior once again, and removed the SPP facade. In around 2008, they received the 00s Remodel, involving removing all 90s decor for new decor, tearing down the showroom walls and removing balcony seating. The exterior was updated around 2011. In July 2023, West Des Moines received the 2017 2.0 Remodel Program|2.0 Remodel.

Stages

Originally when the store opened, West Des Moines had a Rock-afire Explosion. It was the 4th RAE installed, not the 3rd as some believe. This confusion comes from the animatronics having “0003” on their serial tags, but this was before CEI had a standard serial number format. The replaced animatronics were actually the 3rd of the 4-81 batch, and the original animatronics were the 4th of the 7-80 batch. The original animatronics were replaced in 1981 due to structural issues, along with all of the other 7-80 shows with the exception of Topeka, KS. In April 1991, West Des Moines would undergo Concept Unification. Until July 2023, West Des Moines still had the 3-Stage (With Building and Moon, albeit disabled), with it also being the last 3-Stage in Iowa, and also the last animatronic show in the state, as Davenport and Cedar Falls both received 2.0. Around 1997/1998, the original Rock-afire Fatz organ would catch on fire, leading to it being replaced with a Cyberamic organ. The Wink was removed sometime in the 2000s, with Building and Moon being disabled at the same time. The 3-Stage would be removed in July 2023 for a 2021 Model Dance Floor + Video Wall.

Stage	Installed	Removed	Notes
Classic Stage	October 1980	April 1991	First ShowBiz Pizza Store to open in Iowa. Original animatronics replaced in 1981.
Concept Unification Stage	April 1991	July 16, 2023	One of 4 ShowBiz Pizza stores in Iowa to undergo Concept Unification. Last animatronic stage in Iowa. Munch has Cyberamic keyboard. No Wink. Chuck E. wore the rare 'Cool Chuck' outfit.
Chuck E Live Stage (Dance Floor) + Video Wall	July 2023	Still in use	2021 Model.

Animatronics

Animatronic	Serial Code	Whereabouts
Beta Rolfe DeWolfe	7-80 1-4	Replaced in 1981. Sent back to CEI, Destroyed
Beta Dook Larue	7-80 2-4	Replaced in 1981. Sent back to CEI, Destroyed
Beta Fatz Geronimo	7-80 3-4	Replaced in 1981. Sent back to CEI, Destroyed
Beta Beach Bear	7-80 4-4	Replaced in 1981. Sent back to CEI, Destroyed
Beta Mitzi Mozzarella	7-80 5-4	Replaced in 1981. Sent back to CEI, Destroyed
Beta Billy Bob	7-80 6-4	Replaced in 1981. Sent back to CEI, Destroyed
Beta Looney Bird	7-80 7-4	Replaced in 1981. Sent back to CEI, Destroyed
Beta Choo Choo	7-80 8-4	Replaced in 1981. Sent back to CEI, Destroyed
Beta Sun	7-80 10-4	Replaced in 1981. Sent back to CEI, Destroyed
Beta Moon	7-80 11-4	Replaced in 1981. Sent back to CEI, Destroyed
Beta Antioch	N/A	Replaced in 1981. Sent back to CEI, Destroyed
Chuck E. Cheese / Rolfe DeWolfe	4-81 1-3	Destroyed
Pasqually / Dook Larue	4-81 2-3	Destroyed
Mr. Munch / Fatz Geronimo	4-81 3-3	Destroyed
Jasper T. Jowls / Beach Bear	4-81 4-3	Destroyed
Helen Henny / Mitzi Mozzarella	4-81 5-3	Destroyed
Billy Bob	4-81 6-3	Unknown / Destroyed
Pizzacam / Looney Bird	4-81 7-3	Unknown / Destroyed
Munch Jr. / Choo Choo	4-81 8-3	Unknown / Destroyed
Building / Sun	4-81 10-3	Destroyed
Moon	4-81 11-3	Destroyed
Antioch	N/A	Destroyed
Wink	N/A	Unknown / Destroyed

TODO

YouTube Videos

Link	Title	Published Date / Filming Date	Credit To
https://youtu.be/0RTuUb_jK90	Together We've Got It | Chuck E. Cheese's West Des Moines, Iowa	April 29, 2022	Showbiz Midwest
https://youtu.be/JDqfYM84wbU	Chuck E.Cheese's 3-Stage Curtains Open/Close At The West Des Moines, IA location	January 29, 2022	ShowbizPizzaKid
https://youtu.be/1-U74AWbdAs	Chuck E. Cheese’s West Des Moines, Iowa ‘Out of This World’	June 22, 2021	Showbiz Nebraska