Sacramento (Florin Mall), CA (7020 Stockton Blvd)

Sacramento (Florin Mall), CA (7020 Stockton Blvd) was the fourth Pizza Time Theatre, which opened on August 14th, 1979 with the second ever set of Cyberamics, and closed in late 1985. ^[3][34][35]

History

The first mention of Sacramento’s location would be on January 18th, 1979, naming it in a list of planned locations. ^[5] On February 12th it would be directly stated Sacramento would be the fifth location after the Stockton location would open in Venetian Square.^[4] Sacramento would ultimately open before stockton, making it the fourth location. On June 25th, 1979, it would be announced that the Sacramento location would be set in the Florin Mall, setting for a 10,800 square foot space able to seat 350 people. ^[2] On July 1st, Pizza Time Theatre would state “We now have sufficient data from the prototypes… to validate the strength of our concept.” on opening future locations. They would state Florin Mall would open on August 15th.^[32] On July 28th, an ad for positions for the upcoming store would be posted, asking for bartenders, cashiers, pizza cooks, game room attendants, and costume character performers. ^[1]

Opening

The location would open on August 14th, including an opening week ad where you could bring in a coupon for 10 free game tokens and $2 off a large pizza.^[34][35][6]. Nolan Bushnell would be present for its opening and “blessed the opening with the promise that nine more theatres would be open in Northern California before December”.^[33] Its opening manager was potentially Dave Wright, who promoted the ‘Rat Tales’ comic at the store in December of 1979. ^[24]

Operations

On February 24th, 1980, the location would participate with the Citrus Heights store on the “Say ‘Cheese’ with Chuck E.!” promotion. Customers with any purchase could get a free color photo with the Chuck E. Cheese walkaround, alongside a part in a drawing to win a Polaroid One-Step camera. The giveaway would happen between then and the 28th.^[28] On March 2nd, 1980, the location would be seeking new managers. ^[8][13] On May 30th, 1980 the location would recieve an Artie Antlers, set to be at the store for 6 months. ^[31]

Between April and May of 1981, the store would recieve sets of preblended pizza sauce from Heinz as a R&D test.^[36] On November 9th, 1981, the location would be seeking new managers once again. ^[8][13]

In early 1983, the store, Stockton, CA (4555 N Pershing Ave),Sacramento, CA (1690-96 Arden Way),Modesto, CA (3037 Sisk Rd), and Lodi, CA (550 S Cherokee Lane) stores would have a dough rolling tournament to see who was the best ‘skin maker’ in their district.^[37]

Closure

During Pizza Time Theatre’s bankruptcy, Sacramento would be listed out of 74 locations set for liquidation and auction on October 21, 1984. The liquidation would be delayed to 1985. In June of 1985, the location would participate in the Tickets to Summer Fun campign, providing Summer Fun Tickets for prizes and doing monthly drawings.^[11] The location would close sometime before December 14th, 1985. Its assets would be sold that day in an auction by Joe Presswood Co., who was doing the sale of 4 other locations.^[15]