Phase 2 (1997)

From Cheese-E-Pedia

"New Now Wow T-Shirt"

Phase 2 is the second upgrade for Showbiz Pizza Time locations that generally includes a new game package, enhanced prize and merchandise offerings and improved product presentation and service.[1]

This games package was tested in 17 locations throughout 1996 before making it to all stores before 2000.

New Now Wow

To advertise new games, the New Now Wow commercial was created and aired on children's networks throughout 1997.


Games Package