Billings, MT (100 24th St)

Street view of the store's Exterior back in August 2021 (PC: Google Maps)

100 24th Street West, Store #2082/210 was a Showbiz Pizza Place that opened on August 6, 1984 with a Rock-Afire Explosion, which is still open to this day.

Billings received CU in 1991 or 1992 and was acquired by CEC Entertainment, LLC in October 2022, along with Fargo, North Dakota (1202 Nodak Dr). Billings is so far the only CEC ever in the state of Montana.

History

Billings opened its doors in August 6th, 1984 with a Rock-afire Explosion show. It was originally a franchise-owned store. Like many other Showbiz locations, it had a typical SPP layout seen in many other stores across the United States and would eventually receive the 1988 remodel years after it would open. Although very little documentation exists back in the ShowBiz days, it can be determined that Billings was one of several locations to receive an Uncle Klunk show package (and a Santa Claus retrofit package as well) sometime after opening. Like many ShowBiz locations in the late 1980s, Billings received the Showbiz Pizza Campground upgrade.

In around 1991/1992, Billings received Concept Unification which converted the show to Munch's Make Believe Band. In around the Mid-Late 1990's, Billings received either Phase 1 or Phase 2 remodel. Billings remained this way until sometime in 2015 when they received a major 2005 Remodel which involved removing the Showroom Walls, balcony Seating, and redoing the entire left hand side of the store, only leaving the Pickup Window. Billings, along with Fargo, North Dakota, was one of the first locations to switch to Pepsi in the 2000s. Both stores were bought out by Corporate in October 2022.

Stages

Billings opened with the Rock afire Explosion in 1984. Unfortunately, there are hardly any photos or videos to exist of Billings with the Rock afire, or as a Showbiz in general. But, there is a photo of its original exterior.

In the 1990s, Billings received Concept Unification, converting the Rock afire into Munch’s Make Believe Band.

As of January 19, 2022, Billings still has their 3-Stage, with it being one of the last 6 3-Stages in the world. Billings also has one of the 4 last Building animatronics and one of the last 5 Moon animatronics.

Stage	Installed	Removed	Notes
Rock-Afire Explosion	August 1984	1991 or 1992	Only Showbiz in Montana
3-Stage	1991 or 1992	Still In Use	One of 6 last 3-Stages

Animatronics

Character	Serial	Status
Chuck E. Cheese / Rolfe DeWolfe	1-83 1-10	Currently In Use
Pasqually / Dook Larue	1-83 2-10	Currently In Use
Mr. Munch / Fatz Geronimo	1-83 3-10	Currently In Use
Jasper T. Jowls / Beach Bear	1-83 4-10	Currently In Use
Helen Henny / Mitzi Mozzarella	1-83 5-10	Currently In Use
Billy Bob	1-83 6-10	Unknown/Destroyed
Pizzacam / Looney Bird	1-83 7-10	Unknown/Destroyed
Munch Jr. / Choo Choo	1-83 8-10	Unknown/Destroyed
Building / Sun	1-83 10-10	Currently In Use
Moon	1-83 11-10	Currently In Use
Antioch	N/A	Unknown/Destroyed
Wink	N/A	Currently In Use

Gallery

• 

  A photo of the store as an SPP (PC: Bob Zellar, Billings Gazette File Photo). This photo shows Billy Bob greeting some children in the showroom.

• 

  A photo of the store's exterior before they remodeled in 2015 (PC: Unknown)

• 

  A photo of the store's 3-Stage on July 31st, 2022, 1-2 months before the store was acquired by Corporate (PC: Rachelle Sutton-Corbett).

Videos

TODO

Trivia

• Before Corporate renumbered Franchised locations to four digit store numbers in 2010, Billings' current store number (210) was used for the Wilmington, NC (4389 Oleander Dr) location; In 2010, it was renumbered to Store #2070 until closure. It's unknown if Billings had a three digit store number before 2010.