Chattanooga, TN (22 Northgate Park)

From Cheese-E-Pedia

22 Northgate Park, Store #969 was a Showbiz Pizza Place that opened on October 13, 1982 with a Rock-Afire Explosion, which is still open to this day.

This converted to a Chuck E. Cheese around 1991, and converted to a Studio C Beta in 2006-2007 and then received 2.0 in September 2019.

It is located in the Northgate Shopping Center across from the Northgate Mall.


Chattanooga opened on October 19th, 1982 as the 4th ShowBiz Pizza store in Tennessee (4th after Madison, Knoxville, & Memphis Hickory Hill) with a Rock-afire Explosion show. It was originally a franchised-owned store. They would later end up receiving the 1988 Remodel removing the old Showbiz decor, and adding newer decor. In 1991, Chattanooga received Concept Unification which removed the Rock-Afire for the 3-Stage and removed all Showbiz decor, added new decor, and a change to the exterior. Chattanooga was then bought by the corporate on September 16, 1996 along with 18 other locations. Chattanooga underwent another remodel in the Mid 90's which involved the removal of the Neon Signage, Blue and White Awnings, some checkers around the store and another exterior change. In 2000 or 2001, Chattanooga received the Phase 3 remodel removing older decor, adding newer decor, and SkyTubes. In 2006-2007, Chattanooga received the 2005 Remodel which removed all 1990's store art, Balcony Seating, Showroom Walls, another change to the exterior, adding purple walls, & the 3-Stage was removed for the Studio C Beta. Their road sign was actually interesting as the Phase 3 sign had Chuck E. in a different pose and had the Showbiz Pizza sign mold were kept from their 2000 or 2001 remodel and opening until 2013-2014 when the sign was changed to the Phase 4 sign. In September 2019, Chattanooga received the 2.0 remodel which removed the Beta for the Dance Floor. The store's Grand Reopening would occur in around December 2019. As of January 2023, Chattanooga still has the 2.0 Remodel and Dance Floor.


Originally when the store opened, they had a Rock-Afire Explosion, as all other Showbiz locations had. In around 1991, Chattanooga would undergo Concept Unification, turning the RAE into Munch's Make Believe Band. In 2006-2007, the 3-Stage was removed for the Beta. In September 2019, Saginaw received 2.0 and the Beta was removed for the Dance Floor.

Stage Installed Removed Notes
Rock-Afire Explosion October 1982 1991 4th Showbiz Pizza store to open in Tennessee. All Eight ShowBiz locations in Tennessee was converted to stage below.
3-Stage 1991 2006-2007 One of eight Tennessee locations to get Concept Unification.
Studio C Beta, 16m 2006-2007 September 2019 Only Beta 16m in Tennessee
Dance Floor September 2019 Still in use 2019 Model.


Animatronic Serial Number Whereabouts
Chuck E. Cheese / Rolfe DeWolfe 4-82 1-1 Unknown/Destroyed
Pasqually / Dook Larue 4-82 2-1 Unknown/Destroyed
Mr. Munch / Fatz Geronimo 4-82 3-1 Unknown/Destroyed
Jasper T. Jowls / Beach Bear 4-82 4-1 Unknown/Destroyed
Helen Henny / Mitzi Mozzarella 4-82 5-1 Unknown/Destroyed
Billy Bob 4-82 6-1 Unknown/Destroyed
Pizzacam / Looney Bird 4-82 7-1 Unknown/Destroyed
Munch Jr. / Choo Choo 4-82 8-1 Unknown/Destroyed
Building / Sun 4-82 10-1 Unknown/Destroyed
Moon 4-82 11-1 Unknown/Destroyed
Antioch N/A Unknown/Destroyed
Wink N/A Unknown/Destroyed.
Chuck E. Cheese 16m (Animatronic) N/A Unknown/Destroyed.
Pizza Time Clock (Animatronic) N/A Unknown/Destroyed.



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