Memphis, TN (3268 Austin Peay Hwy)

From Cheese-E-Pedia
A photo of the store's exterior when it was open

3268 Austin Peay Hwy, Store #971 also known as "Austin Peay" was a Showbiz Pizza/Chuck E. Cheese that opened on August 7, 1983 as a franchised ShowBiz Pizza Place with a Rock-Afire Explosion and closed on April 1st, 2013 with the 3-Stage. It was located in the Austin Peay Plaza.

This was one of the handful of Showbiz locations that was located next to a Kmart (That location originally opened on August 15th, 1974, and relocated on August 1st, 1995 to a larger Supercenter on August 7th, 1995 which closed in December 2016, the Supercenter location is now a U-Haul).


Memphis (Austin Peay) opened its doors on August 7th, 1983 as the 7th Showbiz Pizza Place in Tennessee. originally featured the Rock-Afire Explosion, as all other Showbiz locations did. they would have it for a few years, until around 1991, when they would receive the 1988 remodel, receiving Concept Unification, where the Rock-Afire Explosion characters were changed to the Chuck E. Cheese characters, and removing all SPP decor for newer decor. It was originally a franchised-owned store. Like many other ShowBiz Pizza locations, it had a typical SPP layout seen in many other stores across the United States and would eventually receive the 1988 remodel years after it would open. Fortunately, some documentation exists back in the ShowBiz days. Like many ShowBiz locations in the late 1980s, Memphis (Austin Peay) received the Showbiz Pizza Campground upgrade. On September 16, 1996, the store was acquired by Corporate alongside 18 other locations including the other location on Hickory Hill.

In around the Mid-Late 1990's, Memphis (Austin Peay) received another remodel which removed some early 90's decor and added new decor and SkyTubes. Memphis (Austin Peay) remained this way until April 2013, when they closed permanently. After their closure they would remain abandoned for a couple years until in 2017 when a CitiTrends moved in. Currently, as of July 2023, they still exist.


Memphis (Austin Peay) originally featured a Rock-Afire Explosion, as all other Showbiz locations did. Unfortunately, there are no photos or videos to exist of Memphis (Hickory Hill) with the Rock afire, or as a ShowBiz in general.

In 1991, Memphis (Austin Peay) received Concept Unification, converting the RockAfire Explosion into Munch’s Make Believe Band.

In April 2013, Memphis (Austin Peay) removed the 3-Stage due to closure.

Stage Installed Removed Notes
Rock-Afire Explosion August 1983 1991 7th Showbiz Pizza Store in Tennessee.
3-Stage 1991 October 2020 Underwent Concept Unification like every other Showbiz in Tennessee.


Character Serial Status
Chuck E. Cheese / Rolfe DeWolfe ?-8? 1-?? sent to (3649 Hickory Hill Rd)
Pasqually / Dook Larue ?-8? 2-?? sent to (3649 Hickory Hill Rd)
Mr. Munch / Fatz Geronimo ?-8? 3-?? sent to (3649 Hickory Hill Rd)
Jasper T. Jowls / Beach Bear ?-8? 4-?? sent to (3649 Hickory Hill Rd)
Helen Henny / Mitzi Mozzarella ?-8? 5-?? sent to (3649 Hickory Hill Rd)
Billy Bob ?-8? 6-?? Unknown/Destroyed
Pizzacam / Looney Bird ?-8? 7-?? Unknown/Destroyed
Munch Jr. / Choo Choo ?-8? 8-?? Unknown/Destroyed
Building / Sun ?-8? 10-?? Destroyed
Moon ?-8? 11-?? Destroyed
Antioch N/A Unknown/Destroyed
Wink N/A Destroyed