CEC 2018 2.0 Remodel Program

The CEC 2.0 Remodel is a remodel of Chuck E. Cheese restaurants that has been ongoing since 2017. It is the first remodel to completely get rid of the animatronics, replacing them with a Dance Floor and completely redoing everything in the restaurants.

History

From 2016 to 2017 surveys were sent via email to see what parents would like to see in Chuck E. Cheese's locations. The survey resulted in the creation of a refresh of Chuck E. Cheese's as a whole.

A San Francisco design firm, Tesser, conceptualized three designs for CEC's use. All of these designs had the same concept but objectively different aesthetics. The designs in question were described as 'Modern', 'Warm', and the one chosen by CEC, 'Bold'.

The first locations to remodel to this look were the San Antonio, TX locations in July of 2017, this slowly spread from Texas to across the country within the first few months of its debut. However during Covid19, CEC Entertainment halted several planed remodels until 2021.

On January 26, 2023, CEC Stated that they have officially completed their 200th new remodel with the Douglasville, GA location and would be celebrating with a sweepstakes with 200 winners.

Design

Exterior

The bold design was chosen to keep Chuck E. Cheese's modern balance between a children's and family establishment. Each exterior features brown panels with a swiss cheese like pattern. The exterior's mix of darker and vibrant colors and the minimal usage of gray colors creates a fresh looking environment to attract guests to the building.

The main logo also received a redesign, opting for a lineless design. The Pizzeria's name also changed, dropping the "'S" after "Cheese" and giving it a new font. This modern font would only be used from 2017 to 2019 as they reverted into a similar version of a previous iteration.

Interior

The interior was redone by giving everything a fresh new coat of white paint, and using black undertones in certain areas of the restaurant to highlight decorative text. Parody artwork has since been dropped entirely, making the only pieces of artwork seen in the building is the various large text reading various phrases such as "High Five" or "Party". The usage of wooden planks were also prominent in earlier variations of this remodel, being used as booth dividers, wall panels, or substitute for tiling for customer use counters.

The Showroom, Now called the Birthday Area, is surrounded by artwork of the the main five Chuck E. Cheese characters with their bios. Before 2019 screens would reside on each of the character's wall and in the center of the room. After then it was changed to remove the 5 additional screens then in 2021 to fit in a large scale video wall.

Remodels Packages

Initially, locations that were eligible for this remodel got one three packages: Gold, Silver, or Bronze. The Gold and Silver packages never left the first few remodeled stores from 2017 to 2018. In 2021 they made the addition of a Video Wall and updated fixtures and giving certain locations unique murals for the interior.

Remodel Packages
Item	Gold	Silver	Bronze	2021+
Complete exterior remodel	Yes	Yes	Yes	Yes
Complete redo of front of house walls	Yes	Yes	No	No
Facelift for counters	Yes	Limited	No	Limited
New fixtures	Yes	Yes	Yes	Yes
New booths	Yes	Yes	Limited	Yes
Open Kitchen	Yes	No	No	No
Dance Floor / Removal of animated show	Yes	Yes	Yes	Yes

Gallery

Showroom - San Antonio (2017)
Dining area - San Antonio (2017)
Counters - San Antonio (2017)
Shot of the open kitchen - San Antonio (2017)