Grand Rapids, MI (3671 28th St)

From Cheese-E-Pedia

A shot of the store’s front entrances (PC: Kette)

3671 28th St, Store #335 is a Showbiz Pizza Place/Chuck E. Cheese that opened in June 6, 1983 as a corporate store with a Rock-afire Explosion, which is still open to this day.

It is located at the Shops at CenterPoint (it used to be called, the Eastbrook Mall).


Grand Rapids opened on June 6th, 1983 in the Eastbrook Mall (now called the Shops at CenterPoint) as possibly the 12th and last Showbiz Pizza Place in Michigan (12th after Southgate, Saginaw, Walker, Pontiac, Benton Harbor, Jackson, Flint, Dearborn, Portage, Muskegon, & Farmington Hills) as a corporate-owned store. Grand Rapids originally featured the Rock-afire Explosion, as all other Showbiz locations did. Grand Rapids would have it for a few years, until around 1991, when they would receive the 1988 remodel, receiving Concept Unification, where the Rock-Afire Explosion characters were changed to the Chuck E. Cheese characters, adding Blue and White awnings above the salad bar, added checkers around inside and outside the store, and removing all SPP decor for CEC decor.

In around 1999/2000, Grand Rapids would receive the another remodel which removed all older 90's decor, added newer decor, removed all checkers inside and outside of the store, removed the 3-Stage for the Studio C Alpha, and added SkyTubes and Toddler Zone. In 2006-2007, Grand Rapids received the 2005 Update to the 2003 "Cool Chuck" Reconfiguration / Major Remodel Initiative removing older decor, removing the Showroom Walls, Balcony Seating, and painting the walls purple, and adding bright florescent lighting. As of October 2023, Grand Rapids has reopened with their 2.0 remodel.


Originally, Grand Rapids featured a Rock-Afire Explosion, as all other Showbiz locations did. In 1991, they would undergo Concept Unification, turning the Rock-Afire Explosion into the 3-Stage.

Grand Rapids would have the 3-Stage until sometime in 1999/2000 when the 3-Stage was replaced with a Studio C Alpha. In around the Mid 2000's, Chuck 's Late Night Tuxedo would be replaced with the Cool Chuck outfit. By 2012, that was replaced with the Avenger outfit. Chuck's cap would be removed in September 2013. In July 2023, Grand Rapids would remove their Studio C Alpha as they received the 2.0 remodel.

Stage Installed Removed Notes
Rock-Afire Explosion June 1983 1991 Possibily the 12th and last Showbiz to open in Michigan.
3-Stage 1991 1999/2000 One of 6 Showbiz Pizza Stores in Michigan to undergo Concept Unification.
Studio C Alpha 1999/2000 July 2023 One of 6 Studio C Alphas installed in Michigan.
Dance Floor + Video Wall July 2023 In Use




Character Serial Status
Chuck E. Cheese / Rolfe DeWolfe ?-8? 1-?? Unknown/Destroyed.
Pasqually / Dook Larue ?-8? 2-?? Unknown/Destroyed.
Mr. Munch / Fatz Geronimo ?-8? 3-?? Unknown/Destroyed.
Jasper T. Jowls / Beach Bear ?-8? 4-?? Unknown/Destroyed.
Helen Henny / Mitzi Mozzarella ?-8? 5-?? Unknown/Destroyed.
Billy Bob ?-8? 6-?? Unknown/Destroyed.
Pizzacam / Looney Bird ?-8? 7-?? Unknown/Destroyed.
Munch Jr. / Choo Choo ?-8? 8-?? Unknown/Destroyed.
Building / Sun ?-8? 10-?? Unknown/Destroyed.
Moon ?-8? 11-?? Unknown/Destroyed.
Antioch N/A Unknown/Destroyed.
Wink N/A Unknown/Destroyed.
Chuck E. Cheese 32m (Animatronic) 072 Destroyed
Bird (Animatronic) N/A Destroyed
Pizza Time Clock N/A Destroyed
Pizza Phone N/A Destroyed