CEC 2018 2.0 Remodel Program: Difference between revisions

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The CEC 2.0 Remodel is a remodel of Chuck E. Cheese restaurants that has been ongoing since 2017. It is a complete refresh of Chuck E. Cheese's locations which completely renovates both the interior and exterior of a location and replaces the animated show with a new Dance Floor concept that gives walkaround characters a dedicated space to perform.

History

From 2016 to 2017 surveys were sent via email to see what parents would like to see in Chuck E. Cheese's locations. The survey resulted in the creation of a refresh of Chuck E. Cheese's as a whole.

A San Francisco design firm, Tesser, conceptualized three designs for CEC's use. All of these designs had the same concept but objectively different aesthetics. The designs in question were described as 'Modern', 'Warm', and the one chosen by CEC, 'Bold'.

The first locations to remodel to this look were the San Antonio, TX locations (Stone Oak, Military Drive, and Ingram) in July of 2017, which slowly spread from Texas to across the country within the first few months of its debut. However during the COVID-19 lockdowns in 2020, CEC Entertainment halted several planned remodels until 2021.

In 2021 CEC Entertainment resumed the remodeling processes on their restaurant, also debuting a Video Wall for new and previous remodels.

On January 26, 2023, CEC stated that they officially completed their 200th new remodel with the Douglasville, GA location, and would be celebrating with a sweepstakes with 200 winners.

The Brooklyn, NY (139 Flatbush Ave) location officially reopened on April, 14, 2023 and debuted the new Trampoline Zone concept, a trampoline park for small children. It is expected for the concept to be installed in future remodels.

Design

Exterior

The bold design was chosen to keep Chuck E. Cheese's modern balance between a children's and family establishment. Each exterior features brown panels with a swiss cheese like pattern. The exterior's mix of darker and vibrant colors and the minimal usage of gray colors creates a fresh looking environment to attract guests to the building.

The main logo also received a redesign, opting for a lineless design. The Pizzeria's name also changed, dropping the "'S" after "Cheese" and giving it a new font. This modern font would only be used from 2017 to 2019 as they reverted into a similar version of the previous iteration.

Interior

The interior was redone by giving everything a fresh new coat of white paint, and using black undertones in certain areas of the restaurant to highlight decorative text. Parody artwork has since been dropped entirely, making the only pieces of artwork seen in the building is the various large text reading various phrases such as "High Five" or "Party". The usage of wooden planks were also prominent in earlier variations of this remodel, being used as booth dividers, wall panels, or substitute for tiling for customer use counters.

The Showroom, Now called the Birthday Area, is surrounded by artwork of the main five Chuck E. Cheese characters (Munch's Make Believe Band) with bios, which are also featured on the cups. 2017 2.0 Remodels featured a wall decal of the characters, while 2018 Remodels featured a slightly transparent poster (the only opaque areas are the silhouettes and the character bio's.). 2019 Remodels changed the posters again, making them completely opaque, with the formerly transparent area now being the standard color of the character, with the wall behind it also being colored the same.

Remodels Packages

Initially, locations that were eligible for this remodel got one of three packages: Gold, Silver, or Bronze. The Gold and Silver packages never left the first few remodeled stores from 2017 to 2018. In 2021 a Video Wall was added to the existing Dance Floor and started to roll out at new remodeled locations while existing remodeled locations kept their previous Dance Floor set up.

During the 2021 Remodels, corporate would have 14 out of its 15 flagship stores receive a special mural containing the town and its name as part of their remodels.^[1] Although Grand Prairie and Humble, TX aren't considered flagship stores by corporate, they received a mural containing Chuck E and the band for unknown reasons during the flagship mural installations, which was assumed to be the mural used for non-flagship stores.

The new "refresh" package is designed as a low-cost option for remodels. This remodel package is used for most Chuck E Cheese locations from 2023 onward, as it is a cheaper and faster alternative to a full remodel. These remodels are done by the company, instead of another company such as Parkway Construction, as using another company is more expensive, and is a slower process. These remodels do not receive new booths, lighting changes, a restroom remodel, or tiles behind the menu board. Depending on the store, no new floor tiles by the counter are added, unless if they are older tiles that need changing.

Remodel Packages
Item	Gold	Silver	Bronze	2021 -	Refresh
Complete exterior remodel	Yes	Yes	Yes	Yes	Yes
New interior paint job	Yes	Yes	Yes	Yes	Yes
New fixtures	Yes	Yes	Yes	Yes	Yes, with exception for Nanuet, NY
Dance Floor / Removal of animated show	Yes	Yes	Yes	Yes + Video Wall	Yes + Video Wall, with exceptions for select stores
New booths	Yes	Yes	Limited	Yes	No
Facelift for counters	Yes	Limited	No	Yes	Yes
Open Kitchen	Yes	No	No	No, Pick-up window added	No, Pick-up window added
Unique Mural	No	No	No	Limited	No
Trampoline Zone	No	No	No	No	Limited

Gallery

Showroom - San Antonio (2017)
Dining area - San Antonio (2017)
Counters - San Antonio (2017)
Shot of the open kitchen - San Antonio (2017)

Mural locations

References

↑ File:CECFlagshipMuralsCitation.png

Trampoline Zone Locations

[1] File:CECFlagshipMuralsCitation.png

[1]

@@ Line 1: / Line 1: @@
-The '''CEC 2.0 Remodel''' is a remodel of [[Chuck E. Cheese's|Chuck E. Cheese]] restaurants that has been ongoing since 2017. It is the first remodel to completely get rid of the animatronics, replacing them with a [[Chuck E. Live Stage (Dance Floor)|Dance Floor]] and completely redoing everything in the restaurants.
+{{Generic|image=Stoneoak2017.jpg|desc=The first 2.0 Remodel at [[San Antonio (Stone Oak), TX (1403 N Loop)|San Antonio, Texas (1403 N Loop)]]}}The '''CEC 2.0 Remodel''' is a remodel of [[Chuck E. Cheese's|Chuck E. Cheese]] restaurants that has been ongoing since 2017. It is a complete refresh of Chuck E. Cheese's locations which completely renovates both the interior and exterior of a location and replaces the animated show with a new [[Chuck E. Live Stage (Dance Floor)|Dance Floor]] concept that gives walkaround characters a dedicated space to perform.
 == History ==
+From 2016 to 2017 surveys were sent via email to see what parents would like to see in Chuck E. Cheese's locations. The survey resulted in the creation of a refresh of Chuck E. Cheese's as a whole.
-TODO: History
+A San Francisco design firm, Tesser, conceptualized three designs for CEC's use. All of these designs had the same concept but objectively different aesthetics. The designs in question were described as 'Modern', 'Warm', and the one chosen by CEC, 'Bold'.
+The first locations to remodel to this look were the San Antonio, TX locations ([[San Antonio (Stone Oak), TX (1403 N Loop)|Stone Oak]], [[San Antonio, TX (238 W Military Dr)|Military Drive]], and [[San Antonio, TX (6874 Ingram Rd)|Ingram]]) in July of 2017, which slowly spread from Texas to across the country within the first few months of its debut. However during the COVID-19 lockdowns in 2020, CEC Entertainment halted several planned remodels until 2021.
+In 2021 CEC Entertainment resumed the remodeling processes on their restaurant, also debuting a [[Video Wall]] for new and previous remodels.
+On January 26, 2023, CEC stated that they officially completed their 200th new remodel with the Douglasville, GA location, and would be celebrating with a sweepstakes with 200 winners.
+The [[Brooklyn, NY (139 Flatbush Ave)]] location officially reopened on April, 14, 2023 and debuted the new Trampoline Zone concept, a trampoline park for small children. It is expected for the concept to be installed in future remodels.
 == Design ==
-=== Original Design 2017-2019 ===
+==== Exterior ====
+The bold design was chosen to keep Chuck E. Cheese's modern balance between a children's and family establishment. Each exterior features brown panels with a swiss cheese like pattern. The exterior's mix of darker and vibrant colors and the minimal usage of gray colors creates a fresh looking environment to attract guests to the building.
-The original design for 2.0 introduced a brand new color scheme, having green on the outside with gray detailing, a new logo, and some circles on the side, as well as a new font for the wording that read "Chuck E. Cheese", there was also a "Pizzeria & Games" sign, making the full name "Chuck E. Cheese Pizzeria & Games". The inside had white walls with gray stripes, wood flooring near the counters, new carpet, and a brand new [[Chuck E. Live Stage (Dance Floor)|Dance Floor]] with TV's above it to replace the animatronics, and where the stage was is now where the silhouettes of Munch's Make Believe Band are, it also has a little bio about stuff they like, the bios are also on the cups too. There is not too much artwork as previous remodels, having only a few pieces, some being things like "Play" and "High Five", there is also a piece that is a sort of timeline of their history, with it starting in 1977 and going into present day, an interesting thing is that on the 1977 box, the [[San Jose, CA (1371 Kooser Rd)|Kooser]] bots are shown, except that store opened in December 1978, making it technically not correct. This design debuted at the [[San Antonio (Stone Oak), TX (1403 N Loop)|San Antonio (Stone Oak), Texas (1403 N Loop)]] location in 2017.
+The main logo also received a redesign, opting for a lineless design. The Pizzeria's name also changed, dropping the "'S" after "Cheese" and giving it a new font. This modern font would only be used from 2017 to 2019 as they reverted into a similar version of the previous iteration.
-=== Updated Design 2019-2021 ===
-TODO: Changes, Additions, Etc.
+==== Interior ====
-=== Updated Design #2 2021-Present ===
+The interior was redone by giving everything a fresh new coat of white paint, and using black undertones in certain areas of the restaurant to highlight decorative text. Parody artwork has since been dropped entirely, making the only pieces of artwork seen in the building is the various large text reading various phrases such as "High Five" or "Party". The usage of wooden planks were also prominent in earlier variations of this remodel, being used as booth dividers, wall panels, or substitute for tiling for customer use counters.
-TODO: Changes, Additions, Etc.
+The Showroom, Now called the Birthday Area, is surrounded by artwork of the main five Chuck E. Cheese characters (Munch's Make Believe Band) with bios, which are also featured on the cups. 2017 2.0 Remodels featured a wall decal of the characters, while 2018 Remodels featured a slightly transparent poster (the only opaque areas are the silhouettes and the character bio's.). 2019 Remodels changed the posters again, making them completely opaque, with the formerly transparent area now being the standard color of the character, with the wall behind it also being colored the same.
+=== Remodels Packages ===
+Initially, locations that were eligible for this remodel got one of three packages: Gold, Silver, or Bronze. The Gold and Silver packages never left the first few remodeled stores from 2017 to 2018. In 2021 a Video Wall was added to the existing Dance Floor and started to roll out at new remodeled locations while existing remodeled locations kept their previous Dance Floor set up.
+During the 2021 Remodels, corporate would have 14 out of its 15 flagship stores receive a special mural containing the town and its name as part of their remodels.<ref>[[:File:CECFlagshipMuralsCitation.png]]</ref> Although [[Grand Prairie, TX (2760 W I-20)|Grand Prairie]] and [[Humble, TX (124 E FM 1960 Bypass)|Humble, TX]] aren't considered flagship stores by corporate, they received a mural containing Chuck E and the band for unknown reasons during the flagship mural installations, which was assumed to be the mural used for non-flagship stores.
+The new "refresh" package is designed as a low-cost option for remodels. This remodel package is used for most Chuck E Cheese locations from 2023 onward, as it is a cheaper and faster alternative to a full remodel. These remodels are done by the company, instead of another company such as Parkway Construction, as using another company is more expensive, and is a slower process. These remodels do not receive new booths, lighting changes, a restroom remodel, or tiles behind the menu board. Depending on the store, no new floor tiles by the counter are added, unless if they are older tiles that need changing.
+{| class="wikitable"
+|+Remodel Packages
+!Item
+!Gold
+!Silver
+!Bronze
+!2021 -
+!Refresh
+|-
+|Complete exterior remodel
+|Yes
+|Yes
+|Yes
+|Yes
+|Yes
+|-
+|New interior paint job
+|Yes
+|Yes
+|Yes
+|Yes
+|Yes
+|-
+|New fixtures
+|Yes
+|Yes
+|Yes
+|Yes
+|Yes, with exception for [[Nanuet, NY (250 West Route 59)|Nanuet, NY]]
+|-
+|Dance Floor / Removal of animated show
+|Yes
+|Yes
+|Yes
+|Yes + Video Wall
+|Yes + Video Wall, with exceptions for select stores
+|-
+|New booths
+|Yes
+|Yes
+|Limited
+|Yes
+|No
+|-
+|Facelift for counters
+|Yes
+|Limited
+|No
+|Yes
+|Yes
+|-
+|Open Kitchen
+|Yes
+|No
+|No
+|No, Pick-up window added
+|No, Pick-up window added
+|-
+|Unique Mural
+|No
+|No
+|No
+|Limited
+|No
+|-
+|Trampoline Zone
+|No
+|No
+|No
+|No
+|Limited
+|}
 == Gallery ==
 <gallery>
+File:Chuck-E.-Cheese-3.jpg|Showroom - San Antonio (2017)
-File:Stoneoak2017.jpg|[[San Antonio (Stone Oak), TX (1403 N Loop)|San Antonio, Texas (1403 N Loop)]], which received the first 2.0 Remodel in 2017
+File:Chuck-E.-Cheese-2.jpg|Dining area - San Antonio (2017)
-File:Madisonexterior.jpg|[[Madison, TN (2070 Gallatin Pike)|Madison, Tennessee (2070 Gallatin Pike)]], which received the 2.0 Remodel in April 2022
+File:Sfsjfhjfargfkahkfg.jpg|Counters - San Antonio (2017)
+File:Hgldjghlshlgf.jpg|Shot of the open kitchen - San Antonio (2017)
 </gallery>
-==Special 2.0's==
+==Mural locations==
+*[[Brandon, FL (1540 W Brandon Blvd)]]
+*[[Baton Rouge, LA (7680 Andrea Dr)]]
+*[[Pinole, CA (1470 Fitzgerald Dr)]]
+*[[North Charleston, SC (7258 Rivers Ave)]]
+*[[Miami (Kendall), FL (8701 SW 124th Ave)]]
+*[[Grand Prairie, TX (2760 W I-20)]]
+*[[Humble, TX (124 E FM 1960 Bypass)]]
+*[[Las Vegas, NV (7381 W Lake Mead Blvd)]]
+*[[Novi, MI (44275 Twelve Mile Rd)]]
+*[[Littleton, CO (7510 Parkway Dr)]]
+* [[Tacoma, WA (4911 Tacoma Mall Blvd)]]
+*[[Buffalo, NY (4408 Milestrip Rd)]]
+*[[Chicago, IL (1830 W Fullerton Ave)]]
+*[[Garden Grove, CA (13101 Harbor Blvd)]]
+*[[Edison, NJ (1120 Route 1)]]
+*[[St. Charles, MO (2669 Veterans Memorial Pkwy)]]
+== References ==
+<references />
+== Trampoline Zone Locations ==
+* [[Joliet, IL (3250 Chicagoland Circle)]]
-* There are several locations that have custom murals put into the store, some of these having to do when the store remodeled, such as Brandon, Florida, who got the 2.0 remodel in March 2021 and has a mural that uses elements from the Summer of Fun promotion.
+* Corpus Christi, TX (5118 S Staples St)
-** Locations with custom murals include:
-***[[Las Vegas, NV (7381 W Lake Mead Blvd)]]
+* [[Brentwood, CA (6061 Lone Tree Way)]]
-***[[North Charleston, SC (7258 Rivers Ave)]]
+* [[Patchogue, NY (121 Sunrise Hwy)]]
-***[[Novi, MI (44275 Twelve Mile Rd)]]
-*** [[Tacoma, WA (4911 Tacoma Mall Blvd)]]
-***[[Buffalo, NY (4408 Milestrip Rd)]]
-*** [[Humble, TX (124 E FM 1960 Bypass)]]
-*** [[Pinole, CA (1470 Fitzgerald Dr)]]
-***[[Littleton, CO (7510 Parkway Dr)]]
-***[[Baton Rouge, LA (7680 Andrea Dr)]]
-***[[Miami (Kendall), FL (8701 SW 124th Ave)]]
-***[[Brandon, FL (1540 W Brandon Blvd)]]
-***[[Chicago, IL (1830 W Fullerton Ave)]]
-***[[Garden Grove, CA (13101 Harbor Blvd)]]
-* The [[San Jose, CA (2445 Fontaine Rd)|San Jose, California (2445 Fontaine Rd)]] location, which received 2.0 in 2018 and 2019, is the largest location in the United States, they received a Circles Of Light stage instead of a Dance Floor, but installed one in Spring 2022, it is bigger than other Dance Floors, they have a third floor, but is only accessible to employees. That third floor has many one of a kind artwork from when it was a Pizza Time Theatre, and even still has carpet with PTT Chuck's head on it.
-*The [[Madison, TN (2070 Gallatin Pike)|Madison, Tennessee (2070 Gallatin Pike)]] location has a deep balcony since the ceilings are very low, they received 2.0 in April 2022 and formerly had a 3-Stage. They also put the Dance Floor in the old showroom.
-*The [[Paducah, KY (5141 Hinkleville Rd)|Paducah, Kentucky (5141 Hinkleville Rd)]] location, which received 2.0 in 2018, has the character posters lined up in MMBB order, and the wall colors are different, Chuck E.'s being green (normally it's yellow), Helen's being blue (normally its red) Munch's being purple (normal color), Jasper's being red (normally it's blue), and Pasqually's being yellow (normally it's green)