Concept Unification Stage

The 3-Stage in Laurel, MD (removed in June 2022).

The Concept Unification Stage (Also known as the 3-Stage) is a stage originally created during Concept Unification by SPT Inc. as a retrofit of all Rock-afire Explosion shows that replaced all cosmetics with Chuck E. Cheese cosmetics.

History

Concept Unification

After the failed execution of the Concept Unification Prototype Stage, Showbiz Corporate decided that the design of the Stage should remain similar to the Rock-afire Layout. Cosmetics for the characters were provided by Diversified Designs, and props were produced by Corman & Associates.

The first 3-Stage was installed at Dallas, TX (13125 Montfort Dr) in November 1989. Five more test shows followed in mid 1990, at the Phoenix, AZ (8039 North 35th Ave), Arlington, TX (3200 Justiss Dr), Mesa (West), AZ (856 S Alma School Rd), Altamonte Springs, FL (541 W Hwy 436), and Orlando, FL (7419 International Dr) locations. A recorded demo of the stage in action was provided to stores at the end of SPP Christmas- '89 / Wave Bday. Stores were given the Concept Unification Installation Manual and guidance tape to undergo the conversion process. Generally, Concept Unification lasted from 1991-1993 with 152 Classic Stage shows being converted.

Post-Concept Unification

3-Stage shows have been prime targets for removal since the mid-1990s. In August 1996, the Awesome Adventure Machine was installed at the Dallas Montfort location to be installed directly on top of a 3-Stage. Studio C was tested in 1997, and officially rolled out in 1998. Between 1998 and 2000, 27 3-Stages were removed and replaced with Studio C Alpha shows. The trend of replacing existing stages continued through the 2000s as 17 shows were replaced with Studio C Beta and Studio C Cappa. In the 2010s, Circles of Light replaced 3 of the shows and approximately 30 have succumbed to the Chuck E. Live Stage (Dance Floor) since 2017.

Although 3-Stages were seen as obsolete and considered lower priority after the mid 1990s, plastic cosmetics were made by Cowan Costumes to replace existing latex masks, hands, feet, and shoes. Replacement cosmetics for prop characters were never manufactured, so characters such as Pizzacam and Munch Jr. were commonly removed from shows in the 2000s.

3-Stage shows still exist, although they are rapidly vanishing from stores due to the CEC 2.0 Remodel initiative. As of May 12th, 2024, 2 stores still have the 3-Stage show, and 1 has the Concept Unification 1-Stage. 2024 removed the 3-Stages in Tallahassee, FL (2810 Sharer Rd) & Altoona, PA (3415 Pleasant Valley Blvd), with plans on removing Billings, MT (100 24th St) in the works. The other 3-stage still in existence, Charlotte, NC (7701 Pineville-Matthews Rd), will be kept in-store following the 2.0 remodel as the company's official preservation of the CU 3-Stage.

Design

Stage Left

Stage Left features Pasqually on a raised pedestal with a drum set, the bass drum containing a flood light. The original plexiglass replacement for the drum front was orange, with a swirl pattern and stars. However, this was varied upon installations. Behind Pasqually is a brick-wall backdrop which reads "Pasqually's Amateur Hour" and has top and bottom molding with a center keystone. Depending on a location's configuration, if the control room was located on Stage Left, a partial wall was built to support the backdrop.

Next to Pasqually is Pizzacam, inside a speaker box. Early installations also contained a CU Flower (Animatronic) which were later removed. Pizzacam was removed from many stages in the 2000s. The last originally installed Pizzacam, at theHuntsville, AL (1220 Jordan Lane) store, was removed in March 2023. On June 18, 2024, the Pizzacam animatronic that was at Laurel, MD (936 Fairlawn Ave) until 2022 was reinstalled at Charlotte, NC (7701 Pineville-Matthews Rd) as part of their CEC Legacy renovations.

Center Stage

Center Stage features Helen Henny, Mr. Munch, and Jasper T. Jowls in front of a city backdrop, lined with flower boxes. More than one CU Flower (Animatronic) were placed on early installations, but later removed. At the center of the stage is the "Munch's Make Believe Band" sign which lights up in various configurations. Behind the building backdrop is a fiber-optic curtain which simulates a starry sky.

Helen is on the left of the stage, with Building rising behind her. To her right is Munch Jr., who peeks out of a metal can. At the center of the stage is organ-playing Mr. Munch. Jasper is on the right of the stage and sits on a large metal can with his guitar. Moon rises behind Jasper.

The center stage valence features the Wink, and a helicopter light was added to the spotlight bar.

In 1994, the spotlight for Munch Jr. was reconfigured to become the "Gobo" light which reads "The Chuck E. Cheese Show."

Prop characters have been subject to removal since the early 2000s; only two Building & Moon pairs remain. The last Munch Jr. was removed in October 2020, although the character was reinstalled at the Charlotte, NC (7701 Pineville-Matthews Rd) location in 2022 in the form of a fan-made project.

Stage Right

Stage Right features Chuck E. Cheese atop a black speckled triangular platform, in front of a star-shaped light and black rain curtain backdrop. To the right of the star, a red neon sign affixed to the backdrop flashes "Chuck E. Cheese" and is located above a 50" Pioneer monitor designed to look like a jukebox with a flashing top piece.

Many locations with the 3-Stage shows removed the triangular platform to be able to easily access the trap door underneath.

Stage Effects

The 3-Stage had a variety of show effects that would be added and removed over the years, with most stopping by the late 2000's.

Curtains

Curtains would continue to be used until September of 2005, where stores would disable their curtains, leaving all three open at all times. The last showtape to program new segments with curtain signals was the September 2005 Show, though reused segments and live shows with curtain signals would continue to appear up until the January 2014 Show.

Munch Jr. Spotlight / Gobo Light

During the 3-Stage's first few years, the original Antioch spotlight used for the Rock-afire would instead be pointed at Munch Jr. This changed with the September '94 show, where stores added a gobo to the spotlight reading "The Chuck E. Cheese Show", and pointed it at the center stage. This gobo light would then be used going forward for the introduction of showtape segments, no longer being used for Munch Jr. The last showtape to program new segments with gobo signals was the September 2005 Show, though reused segments and live shows with gobo signals would continue to appear up until the January 2014 Show.

House Lights

The house lights were a programmable signal for controlling the showroom lights, allowing the entire room to dim. This function would remain unused until CEC American Pride which used up the original bit number for Billy Bobs Body Lean. This would originally reuse the bit associated with Billy Bobs Body Lean. be Despite this being a newly installed effect for the 3-Stage, it wouldn't go used until some time between the Holiday Special 1992 show and the July 1993 Show. During its usage, the lights would only dim once a programmed segment would start, and were never programmed in any special way outside of this function. The lights would stop being programmed for new segments after the September 2006 Show.

Flower

The CU Flower (Animatronic) was a special effect only tested in a few Texas stores after the debut of the 3-Stage. Its only movement is its mouth, which used up the original bit number for Dook's left ear movement, going unused when Concept Unification converted him to Pasqually. Its earliest known appearance being programmed in a showtape is the CEC Rock It In Space show, and its last known is the Awesome Adventure Machine (Show). though reused segments and live shows with flower signals would continue to appear up until the January 2006 Show.

Character Conversions

Cosmetic Changes Made During Concept Unification

Rock-afire Explosion Character	Chuck E. Cheese (MMBB) Character
Rolfe DeWolfe	Chuck E. Cheese
Earl Schmerle	Unused
Dook LaRue	Pasqually
Fatz	Mr. Munch
Beach Bear	Jasper T. Jowls
Mitzi Mozzarella	Helen Henny
Billy Bob	Unused
Looney Bird	Pizzacam
Sun	Building
Moon	Moon
Choo-Choo	Munch Jr.
Antioch	Mech Unused, Airlines Used for Wink

Gallery

• 
  Stage Left (Birmingham, AL)
• 
  Center Stage (Helen and Munch Jr., Birmingham, AL)
• 
  Center Stage (Mr. Munch, Birmingham, AL)
• 
  Center Stage (Jasper, Birmingham, AL)
• 
  Stage Left (Pasqually, Birmingham, AL)

Current 3-Stages

Store	Installed/Converted	Address	Notes
Charlotte, North Carolina	October 1982 as Rock-afire; converted in 1991 to CEC.	7701 Pineville-Matthews Rd	Very good condition. Munch's organ reads "CEC" and has an uncovered Wink. Features all prop characters. Last 3-Stage in North Carolina the east coast. Will be the only 3-Stage in the world once 2.0 is completed.
Billings, Montana	August 1984 as Rock-afire; converted around 1991/1992 to CEC.	100 24th St	Decent condition. Has an uncovered Wink. Chuck has his "Cool Chuck" outfit, the last one on a 3-Stage. Last 3-Stage to have the jukebox-style TV. Only Showbiz Pizza Place and Chuck E. Cheese ever in Montana. Set to be removed in the summer of 2024 although exact date is unknown.

Former 3-Stages

W.I.P

Store	Installed/Converted	Removed	Address
Dallas, Texas	January 1983 as Rock-afire; converted in Fall 1989 to CEC.	August 1996	13125 Montfort Dr
Kansas City, Missouri	1981 as Rock-afire; converted around 1991/1992 to CEC.	Spring 2007	2726 NE Vivion Rd
Jacksonville, Florida	August 1980 as Rock-afire; converted in 1991 to CEC.	1999	9820 Atlantic Blvd
Tulsa, Oklahoma	September 1980 as Rock-afire; converted around 1991/1992 to CEC.	2000	7108 S Memorial Dr
Overland Park, Kansas	September 1980 as Rock-afire; converted around 1991/1992 to CEC.	2000	10510 Metcalf Lane
West Des Moines, Iowa	October 1980 as Rock-afire; converted in April 1991 to CEC.	July 16, 2023	1431 22nd St
Independence, Missouri	October 1980 as Rock-afire; converted around 1991/1992 to CEC.	May 2012	4039 S Noland Rd
Aurora, Colorado	January 1981 as Rock-afire; converted around 1991/1992 to CEC.	April 1994	12293 E Iliff Ave
New Orleans, LA	February 1981 as Rock-afire; converted in 1991 to CEC.	March 7, 2023	3701 General DeGaulle Dr
Darien, Ilinois	February 1981 as Rock-afire; converted in November 1991 to CEC.	June-July 2020	7409 Cass Ave
Davenport, Iowa	February 1981 as Rock-afire; converted in April 1991 to CEC.	September 2019	903 E Kimberly Rd
Oklahoma City, OK	March 1981 as Rock-afire; converted in an unknown date to CEC.	2005	7605 S Walker Ave
Altamonte Springs, FL	March 1981 as Rock-afire; converted in 1990 to CEC.	1998	541 W Hwy 436
Arvada, Colorado	March 1981 as Rock-afire; converted in 1991 to CEC.	September 2017	9301 Ralston Rd
San Antonio, Texas	June 1981 as Rock-afire; converted around 1991/1992 to CEC.	March 2014	6874 Ingram Rd
Metairie, Louisiana	June 1981 as Rock-afire; converted around 1991/1992 to CEC.	2000	7000 Veterans Blvd
Houston, Texas	June 1981 as Rock-afire; converted around 1991/1992 to CEC.	2009-2010	2220 FM 1960
Houston, Texas	July 1981 as Rock-afire; converted in 1991 to CEC.	September 2006	6760 Antoine Dr
Englewood, CO	July 1981 as Rock-afire; converted around 1991/1992 to CEC.	Early 2000	1001 W Hampden Ave
Orlando, Florida	July 1981 as Rock-afire; converted around 1991/1992 to CEC.	1998	7419 International Dr
Baton Rouge, Louisiana	August 1981 as Rock-afire; converted in 1991 to CEC.	November 2021	11324 Boardwalk Dr
Houston, TX	August 1981 as Rock-afire; converted around 1991/1992 to CEC.	October 2012	14637 Memorial Dr
St. Louis, MO	September 1981 as Rock-afire; converted in 1991 to CEC.	Spring 2006	2805 Target Dr
Arlington Heights, IL	October 1981 as Rock-afire; converted in 1991 to CEC.	Late 1998	955 W Dundee Rd
Indianapolis, IN	November 1981 as Rock-afire; converted around 1991/1992 to CEC.	December 2011	4910 W 38th St
Cincinnati, OH	November 1981 as Rock-afire; converted in May 1991 to CEC.	September 2019	8801 Colerain Ave
Miamisburg, OH	November 1981 as Rock-afire; converted around 1991/1992 to CEC.	2001	30 Prestige Place
Cedar Rapids, Iowa	November 1981 as Rock-afire; converted in 1991 to CEC.	November 2013	170 Collins Rd
Pensacola, FL	December 1981 as Rock-afire; converted in 1991 to CEC.	July 2018	7350 Plantation Rd