CEC 2018 2.0 Remodel Program

The first 2.0 Remodel at San Antonio, Texas (1403 N Loop)

The CEC 2.0 Remodel is a remodel of Chuck E. Cheese restaurants that has been ongoing since 2017. It is a complete refresh of Chuck E. Cheese's locations which completely renovates both the interior and exterior of a location and replaces the animated show with a new Dance Floor concept that gives walkaround characters a dedicated space to perform.

History

From 2016 to 2017 surveys were sent via email to see what parents would like to see in Chuck E. Cheese's locations. The survey resulted in the creation of a refresh of Chuck E. Cheese's as a whole.

A San Francisco design firm, Tesser, conceptualized three designs for CEC's use. All of these designs had the same concept but objectively different aesthetics. The designs in question were described as 'Modern', 'Warm', and the one chosen by CEC, 'Bold'.

The first locations to remodel to this look were the San Antonio, TX locations (Stone Oak, Military Drive, and Ingram) in July of 2017, which slowly spread from Texas to across the country within the first few months of its debut. However during the COVID-19 lockdowns in 2020, CEC Entertainment halted several planned remodels until 2021.

In 2021 CEC Entertainment resumed the remodeling processes on their restaurant, also debuting a Video Wall for new and previous remodels.

On January 26, 2023, CEC stated that they officially completed their 200th new remodel with the Douglasville, GA location, and would be celebrating with a sweepstakes with 200 winners.

The Brooklyn, NY (139 Flatbush Ave) location officially reopened on April, 14, 2023 and debuted the new Trampoline Zone concept, a trampoline park for small children. It is expected for the concept to be installed in future remodels.

Design

Exterior

The bold design was chosen to keep Chuck E. Cheese's modern balance between a children's and family establishment. Each exterior features brown panels with a swiss cheese like pattern. The exterior's mix of darker and vibrant colors and the minimal usage of gray colors creates a fresh looking environment to attract guests to the building.

The main logo also received a redesign, opting for a lineless design. The Pizzeria's name also changed, dropping the "'S" after "Cheese" and giving it a new font. This modern font would only be used from 2017 to 2019 as they reverted into a similar version of the previous iteration.

Interior

The interior was redone by giving everything a fresh new coat of white paint, and using black undertones in certain areas of the restaurant to highlight decorative text. Parody artwork has since been dropped entirely, making the only pieces of artwork seen in the building is the various large text reading various phrases such as "High Five" or "Party". The usage of wooden planks were also prominent in earlier variations of this remodel, being used as booth dividers, wall panels, or substitute for tiling for customer use counters.

The Showroom, Now called the Birthday Area, is surrounded by artwork of the main five Chuck E. Cheese characters (Munch's Make Believe Band) with bios, which are also featured on the cups. 2017 2.0 Remodels featured a wall decal of the characters, while 2018 Remodels featured a slightly transparent poster (the only opaque areas are the silhouettes and the character bio's.). 2019 Remodels changed the posters again, making them completely opaque, with the formerly transparent area now being the standard color of the character, with the wall behind it also being colored the same.

Remodels Packages

Initially, locations that were eligible for this remodel got one of three packages: Gold, Silver, or Bronze. The Gold and Silver packages never left the first few remodeled stores from 2017 to 2018. In 2021 a Video Wall was added to the existing Dance Floor and started to roll out at new remodeled locations while existing remodeled locations kept their previous Dance Floor set up.

During the 2021 Remodels, corporate would have 14 out of its 15 flagship stores receive a special mural containing the town and its name as part of their remodels. Although Grand Prairie and Humble, TX aren't considered flagship stores by corporate, they received a mural containing Chuck E and the band for unknown reasons during the flagship mural installations, which was assumed to be the mural used for non-flagship stores.

The new "refresh" package is designed as a low-cost option for remodels. This remodel package is used for most Chuck E Cheese locations from 2023 onward, as it is a cheaper and faster alternative to a full remodel. These remodels are done by the company, instead of another company such as Parkway Construction, as using another company is more expensive, and is a slower process. These remodels do not receive new booths, lighting changes, a restroom remodel, or tiles behind the menu board. Depending on the store, no new floor tiles by the counter are added, unless if they are older tiles that need changing.

Remodel Packages

Item	Gold	Silver	Bronze	2021 -	Refresh
Complete exterior remodel	Yes	Yes	Yes	Yes	Yes
New interior paint job	Yes	Yes	Yes	Yes	Yes
New fixtures	Yes	Yes	Yes	Yes	Yes, with exception for Nanuet, NY
Dance Floor / Removal of animated show	Yes	Yes	Yes	Yes + Video Wall	Yes + Video Wall, with exceptions for select stores
New booths	Yes	Yes	Limited	Yes	No
Facelift for counters	Yes	Limited	No	Yes	Yes
Open Kitchen	Yes	No	No	No, Pick-up window added	No, Pick-up window added
Unique Mural	No	No	No	Limited	No
Trampoline Zone	No	No	No	No	Limited

Gallery

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  Showroom - San Antonio (2017)

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  Dining area - San Antonio (2017)

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  Counters - San Antonio (2017)

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  Shot of the open kitchen - San Antonio (2017)

Mural locations

• Brandon, FL (1540 W Brandon Blvd)
• Baton Rouge, LA (7680 Andrea Dr)
• Pinole, CA (1470 Fitzgerald Dr)
• North Charleston, SC (7258 Rivers Ave)
• Miami (Kendall), FL (8701 SW 124th Ave)
• Grand Prairie, TX (2760 W I-20)
• Humble, TX (124 E FM 1960 Bypass)
• Las Vegas, NV (7381 W Lake Mead Blvd)
• Novi, MI (44275 Twelve Mile Rd)
• Littleton, CO (7510 Parkway Dr)
• Tacoma, WA (4911 Tacoma Mall Blvd)
• Buffalo, NY (4408 Milestrip Rd)
• Chicago, IL (1830 W Fullerton Ave)
• Garden Grove, CA (13101 Harbor Blvd)
• Edison, NJ (1120 Route 1)
• St. Charles, MO (2669 Veterans Memorial Pkwy)

Trampoline Zone Locations

Arizona

• Yuma, AZ (1348 Yuma Palms Pkwy

Califronia

• Bakersfield, CA (3760 Ming Ave)
• Bell, CA (5089 E Florence Ave)
• Brentwood, CA (6061 Lone Tree Way)
• Burbank, CA (930 N San Fernando Blvd)
• Cerritos, CA (11231 183rd St)
• Chino, CA (5250 Philadelphia St)
• Citrus Heights, CA (6251 Sunrise Blvd)
• Concord, CA (1611 Willow Pass Rd)
• Corona, CA (191 N McKinley St)
• Costa Mesa, CA (2300 Harbor Blvd)
• Covina, CA (601 Azusa Ave)
• Cupertino, CA (19805 Stevens Creek Blvd)
• Dublin, CA (7448 Amador Valley Blvd)
• El Centro, CA (803 E Danenberg Dr)
• Elk Grove, CA (9161 E Stockton Blvd)
• Escondido, CA (1126 W Valley Pkwy)
• Fairfield, CA (1027 Oliver Rd)
• Fontana, CA (17069 Valley Blvd)
• Foothill Ranch, CA (26562 Towne Centre Dr)
• Fresno, CA (7809 N Blackstone Ave)
• Fresno, CA (3117 W Shaw Ave)
• Garden Grove, CA (13101 Harbor Blvd)
• Los Angeles, CA (2700 Colorado Blvd)
• Gilroy, CA (910 Renz Lane)
• Hayward, CA (24039 Hesperian Blvd)
• Hemet, CA (2375 West Florida Ave)
• Huntington Beach, CA (15511 Edwards St)
• Laguna Hills, CA (26538-H Moulton Pkwy)
• Lakewood, CA (5151 Lakewood Blvd)
• La Mirada, CA (15100 Rosecrans Ave)
• Lancaster, CA (44410 Valley Central Way)
• Lemon Grove, CA (3414 College Ave)
• Los Angeles, CA (20700 Avalon Blvd)
• Lynwood, CA (93140 Imperial Highway)
• San Diego / Mira Mesa, CA (9840 Hibert St)
• Modesto, CA (3037 Sisk Rd)
• Moreno Valley, CA (23160 Sunnymead Blvd)
• Murrieta, CA (25110 Hancock Ave)
• National City, CA (1143 Highland Ave)
• Newark, CA (39839 Mowry School Rd)
• Norwalk, CA (10949 Firestone Blvd)
• Oceanside, CA (2481 Vista Way)
• Orange, CA (1875 N Tustin St)
• Palm Desert, CA (72513 Highway 111)
• Pasadena, CA (3737 E Foothill Blvd)
• Pico Rivera, CA (6005 Rosemead Blvd)
• Pinole, CA (1470 Fitzgerald Dr)
• Placentia, CA (2300 N Rose Dr)
• Rancho Cucamonga, CA (9339 Foothill Blvd)
• Redwood City, CA (2541-43 El Camino Real)
• [[Rohnert Park, CA (601 Rohnert Park Expressway)
• Roseville, CA (9601 Fairway Dr)
• Sacramento, CA (1690-96 Arden Way)
• Salinas, CA (957 N Main St)
• San Bernardino, CA (777 E Hospitality Lane)
• San Bruno, CA (1270-1272 El Camino Real)
• San Diego, CA (3146 Sports Arena Blvd)
• Santa Maria, CA (2254 S Bradley Rd)
• Santee, CA (275 Town Center Pkwy)
• Stevenson Ranch, CA (25955 The Old Rd)
• Stockton, CA (6436 Pacific Ave)
• Sun Valley, CA (8375 Laurel Canyon Blvd)
• Thousand Oaks, CA (130 W Hillcrest Dr)
• Torrance, CA (2821 Pacific Coast Hwy)
• Torrance, CA (16920 Prairie Ave)
• Ventura, CA (4714 Telephone Rd)
• Victorville, CA (12790 Amargosa Rd)
• Visalia, CA (4345 W Noble Ave)
• Walnut Park, CA (7726 South Alameda St)
• West Hills, CA (22940 Van Owen St)